Although the e-commerce industry is largely dominated by a few key players such as Amazon, the e-commerce industry for cryptocurrency users is largely populated by small scale, potentially insecure providers offering products of questionable quality. The few potentially trustworthy providers have not been able to meet the overall demand from cryptocurrency users. These providers, in addition, are limited in its focus to products.
Allforcrypto's focus on offering products and services to meet all the needs of cryptocurrency users is a unique offering in the e-commerce industry for cryptocurrency users. Allforcrypto intends to focus on engaging with companies of all sizes across the value chain offering products and services from small-scale sellers to large-scale retailers, manufacturers, and distributors. By building a product that caters across these business types, Allforcrypto can build a network of global and local brands that would represent one of the highest barriers of entry for others in the e-commerce industry for cryptocurrency users. In addition, this strategy also increases the value for cryptocurrency users and a future acquirer.
"There were unhappy sellers who experienced fraudulent chargebacks, and unhappy buyers who never got their products after paying for them. As blockchain and cryptocurrencies became more and more popular among the masses, I thought that there has to be a better way to trade online. And then, AllForCrypto was born."
- CEO, William Leen