SHORTEX raised 7 million for clients

James Richardson, Head of Communication at SHORTEX
19th of February
SHORTEX is a company that provides you the tools to raise money from a wider pool of investors than you would normally be able to. Our primary goal is to remove friction and safeguard the fundraising process. Further, we also connect you to a wide community of investors. The key to getting you supported is momentum and validation. Moreover, conversion from prospective to devoted investor changes dramatically after you have hit your fundraising target. It's vital that you hit the goal as early as possible in your campaign, preferably days after you go live to the public.

So what is the process?

1. Decide whether crowdfunding suits your business goals by considering the following questions:

  • Are you familiar with investors who you potentially can count on?
  • Do you have access to any of the other investor networks? It could be friends or family.
  • Is your pitch able to generate buzz or traction?
  • How many users does your product have? Is there any feedback?
  • Is it just a beginning for your company, or it's already in action and showing stable, easy-to-track results?
If you are feeling unsure or skeptical about some of these questions, unfortunately, you're not ready for crowdfunding.

2. Have a number you plan to fundraise in mind.

The risks of not achieving the goal are very high if your pre-fundraising expectations are too high either. However, if the target is too low, your business might not seem credible. This is the most critical decision every start-up has to make. The number you're going to end up with is a combination of two factors: the amount you need (top-down) and the amount you can almost definitely raise (bottom-up).

If you have raised money already, go back to the investors you've worked with and ask if and how much they are prepared to take part this time. Consult with the team and poll your immediate network (friends, family, and close business contacts). Create a survey where people can indicate their interest in your project and the amount they are ready to invest.

Go through the same process with the most active users and customers.

Next, calculate the amounts you have and apply at least a 50% discount to the final figure, especially if the majority of respondents are not professional investors. Our recommendation is that the crowdfunding target is twice the amount of discounted final figure you already have. Make sure this figure aligns with your requirements; otherwise, make sure you get more commitments before the final pitch.

3. The pre-launch time is great for you to work on the pitch. Consider the following:

  • Market overview

  • Business goals and future plans (for the fundraising and beyond)

  • A high-level presented business plan

  • Include a detailed business model that also drives your balance sheet and profit&loss statement (Include financial projections)

  • Team resumes

  • Legal due diligence evidence
While you are working on these, contact the platform and go over the pitches of other partners, you can also request their business plans. In addition, talk to entrepreneurs who failed and succeeded in crowdfunding.

4. Produce a video

Watch examples of crowdfunding videos from agencies and freelancers who have done them before. Choose a team of professionals who can execute the ideas you have in mind.

Make sure you meet them before the process of production begins. It's beneficial for the editor of the video to be involved in post-production since it makes the process a whole lot easier. Write a script that is detailed enough. Avoid the bullet points you could just talk around, be specific and give as much detail as possible. Include mentioning people, locations, graphics, key messages, product demonstrations, proof of delivery or anything else you find relevant. Don't hurry into shooting because, most likely, you're going to waste time and money.

5. Prepare your marketing, advertising, and communications plan

Use your Gmail and LinkedIn contact lists as a starting point for a comprehensive email marketing strategy for the duration of the fundraising process. Complement that with targeted ads on the most suitable platforms. Be prepared to raise awareness about your campaign and facilitate your network and team to do the same. In addition, create a detailed and easy-to-navigate content plan that is aimed at the on-going conversations about your pitch, campaign, and product. Your presence on social media has to be noticeable, vibrant, and loud. If there is such a possibility, coordinate significant releases of products, announcements of partnerships, or any other major milestones so that they fall into your plan, create publicity around them.

6. Reach out to more investors.

Tell everyone to invite others to come in, get to know new angels and funds. Build a pipeline as wide as possible and strive for early commitments.

7. Make sure your team is ready

You need to have at least one individual who will be focused almost exclusively on the process of fundraising, but preferably you will need help from more team members to manage content creation, incoming business plan request processing, community discussions, and email campaigns.

8. Coordinate and agree on everything legal with the platform you're raising funds at and your existing network of investors.

Make an appointment with your lawyer, and be always ready to make changes to your articles and possibly your current investment contract/agreement.

Private launch

You can activate your pitch in private mode once it's approved, and the video is ready.
You can now start receiving pledges for funding, without releasing the round to the public. The very first results will be visible, and you can amend anything if needed.

9. Start getting investments on your pitch.

Now you've got to facilitate all the people who previously told you they'd like to contribute to do that urgently. Let them know you're going to activate your pitch in private mode in advance and give them a couple of days to get their funding in. This is where you either achieve your goal or fail. You will see if your campaign is functioning.

Did you achieve 50%? If so, amazing! Proceed to the next step.

10. Public launch

At this point, you want to create as much buzz as possible. Activate your campaigns, hit all of the channels you've chosen, and generate publicity around your concept. This is your primary objective for the next six weeks, and you're going to pour all your resources into blasting through your target and receive overfunding.
  • Execute your marketing plan on and off your pitch page.

  • Continuously meet with investors. Make their early commitment to the fundraising your major priority.

  • Use every networking opportunity and always be pitching.
Did you achieve the target? Brilliant! Now you're in overfunding mode. During this time, things get a lot easier. You'll notice people who you had a conversation weeks ago, suddenly starting to invest. Platform investors are beginning to come in with even higher amounts and it all feels better. This is because they started noticing validation by others. However, you have to stay focused. This is the step where crowdfunding proves its true value as you'll start receiving investments that wouldn't be received otherwise. Continue executing the plan, creating awareness, and train the team.

Closing

The final step, as in any traditional fundraising, is signing documents, receiving money, and submitting forms to Companies House. Make the most of having investors as advocates by engaging them and harnessing their enthusiasm.

Crowdfunding became a crucial financing resource for any start-up; it raises vast amounts of capital and helps you to share the success of the business with your closest supporters. But, just like conventional fundraising, it's hard work and requires meticulous planning and execution. We hope this post will allow you to work through that process.

Check out these cases to learn more:




YAYR
YAYR is a marketplace where users can sell clothes, train other players by selling personal training programs (a professional gamer can communicate in a discord and indicate other player mistakes online), sell training tutorials and offer boosting services. Usually, players don't want to spend time waiting for a character's level to progress, therefore this option is perfect as it saves a lot of time. Further, the platform supports all popular multiplayer titles.
The competitive advantage of YAYR is its advanced functionality. In comparison to rivals that offer either sale of in-game goods, services for boosting or training. Further, usually, competitors only support few games. YAYR combines all methods of monetization and all major games in one single platform.
YAYR Case Study:
Engagement Description: ex-Devs founders lacked business knowledge and struggled to find funding for a beta-test launch.

"Working with SHORTEX can be compared to an army Bootcamp. I almost felt overwhelmed at first when got bombarded with business knowledge. After 90 days our team was not only able to reach our goals but it made us feel invincible to any business challenge we might face up ahead"
Results:
Raised over 650,000$

Attracted 1000 players for a closed beta-test.

Developed detailed financial and business development strategies for 2020, 2021.

Received a legal plan to achieve regulatory compliance in international markets.
Business Model: P2P
Stage: Seed
Industry: eSports, Gaming
Description:
YAYR is a p2p marketplace for everything multiplayer games-related. Sell and buy items, training sessions, boosting services and much more.
Marcus Didier
CEO at YAYR
YAYR
YAYR is a marketplace where users can sell clothes, train other players by selling personal training programs (a professional gamer can communicate in a discord and indicate other player mistakes online), sell training tutorials and offer boosting services. Usually, players don't want to spend time waiting for a character's level to progress, therefore this option is perfect as it saves a lot of time. Further, the platform supports all popular multiplayer titles.
The competitive advantage of YAYR is its advanced functionality. In comparison to rivals that offer either sale of in-game goods, services for boosting or training. Further, usually, competitors only support few games. YAYR combines all methods of monetization and all major games in one single platform.
YAYR Case Study:
Engagement Description: ex-Devs founders lacked business knowledge and struggled to find funding for a beta-test launch.

"Working with SHORTEX can be compared to an army Bootcamp. I almost felt overwhelmed at first when got bombarded with business knowledge. After 90 days our team was not only able to reach our goals but it made us feel invincible to any business challenge we might face up ahead"
Results:
Raised over 650,000$

Attracted 1000 players for a closed beta-test.

Developed detailed financial and business development strategies for 2020, 2021.

Received a legal plan to achieve regulatory compliance in international markets.
Business Model: P2P
Stage: Seed
Industry: eSports, Gaming
Description:
YAYR is a p2p marketplace for everything multiplayer games-related. Sell and buy items, training sessions, boosting services and much more.
Marcus Didier
CEO at YAYR
Reincarnation
REINCARNATION uses the latest developments in the field of linguistic programming, machine learning and Deep Fake technologies to create virtual copies of people. With the help of REINCARNATION developments, users can recreate their deceased relatives and perpetuate themselves in the form of a digital copy. You can chat with a copy using the internal messenger, as well as export a copy in a smart chatbot in WhatsApp or Telegram.
For business: developing virtual assistants will assist in the areas of Customer Support, Sales and more.

Competitive advantage: the system is already successfully established, the development of a digital copy does not require extreme expenses.
Reincarnation Case study:
Engagement Description: The project desperately needed funding along with Pricing Strategy and New Product Commercialization.

"SHORTEX gave us all-around business support and
consulting. Thanks to their help, we were able to launch a b2b product. This option wasn't even on the table when we were starting our business"
Results:
Raised over 1,000,000$

Launched a new product for a B2B market.

Established an effective pricing policy.

Crystalized the competitive advantage
and improved the commercial offer.
Business Model: P2P, B2B
Stage: Seed
Industry: AI, assistants, chatbots, Emotional Intelligence
Description:
Reincarnation develops the most advanced digital communication interfaces. Designed to build powerful emotional connections.
Rafael Cavil
co-founder of Reincarnation
Fembutton
This is a mobile application that allows you to chat with a psychologist online for free. Women can discuss their concerns in regards to abuse and violence, get free advice on the legal aspects of domestic violence, read articles related to this topic like "How to deal with domestic violence", "How to understand that your relationship is unhealthy " and more. Also, the application allows you to quietly seek help in most countries of the world using a special button.
Competitive advantage: there are no analogues on the market. The application will be extremely helpful in countries where the problem is especially relevant: such as India, African countries and others. The app could potentially save thousands of innocent lives.
Fembutton Case study:
"As a nonprofit company, it is incredibly hard to find anyone ready to basically donate their money to the project. Thanks to SHORTEX and their connections, we were able to fund and launch the development process"
Results:
Raised over 500,000$

Created a self-sustainability model for the company.

Attracted new unpaid team members and advisors.

Received legal consulting.
Business Model: Nonprofit
Stage: Seed
Industry: Woman rights
Description:
Fembutton is a mobile app providing free psychological and legal guidelines for women worldwide.
Alice Kinsley
CEO at fembutton
PlanMyTrip
Personal trip manager that allows individuals to plan trips to exotic and popular places. PlanMyTrip will pair you 1-on-1 with a personal travel designer. Your designer will custom-build your dream trip based on your tastes. Save yourself hours of travel research and leave it to us, so you don't miss out on the best restaurants, sights, shops, activities, hidden gems, and more. Recommendations come from our global network of top chefs, sommeliers, and local experts.


Competitive advantage: award-winning team of developers, ex-Google and Microsoft.
PlanMyTrip Case study:
"Great team. We were satisfied with the work. Looking forward to working on other projects as well"
Results:
Raised over 600,000$

Created a long-term financial model.

Updated the old Pitch Deck

Added new supported countires.
Business Model: B2C
Stage: Seed
Industry: Travel
Description:
Your personal trip manager
Mike Adelman
CEO at PlanMyTrip
Revoil
A group of oil industry workmen. The Oil sector is closed off for outsiders, inefficient in production and harmful for nature. We believe it is time to change it and we are ready to do it. We created the oilmen community to gather shale oil from the hardest terrains and share it through tokens.

Competitive advantage: brilliant team of scientists
Revoil Case study:
"I was surprised by your knowledge of oil & gas industry. `But I guess it is not surprising considering the fact that most of your team are ex-consultants"
Results:
Raised over 1,000,000$

Market valuation numbers

Smart tokenomics strategy

New team members
Business Model: B2B
Stage: Seed
Industry: Oil
Description:
Your personal trip manager
Nikita Semenov
CEO at Revoil
AGblockchain
A blockchain solution for the agro-industrial sector, that allows you to track the place of origin of vegetables, fruits and grains. It also helps with transaction and finance management as well as soil quality monitoring using IoT sensors.
Competitive advantage: The product combines several
solutions for the agricultural sector.
AGBlockchain Case Study
Engagement Description: "Great work by the Smart Ventures. I liked the fact that the decision-making process is strictly data-driven. We'd like to work more with you in the future!"
Results:
Raised over 550,000$

Were able to reach and close deals with 2 agriculture companies from Top-15 in the country.

Created an advanced financial model of the business.
Business Model: B2B
Stage: Seed
Industry: Blockchain, Agriculture
Description:
AGBlockchain provides blockchain implementation services for the agriculture industry.
Сarlos Rubio
Managing Director at AGBlockchain
AIMan
Using artificial intelligence and machine learning technologies to improve the performance of large machine enterprises.
The competitive advantage: No full analogues that provide the same services.


AIman Case Study:
The project needed marketing consulting along with predictive analytics

Engagement Description: "%name% and %name% are experts in both business and technology. The team at Smart Ventures knows how to boost sales productivity and create an agile commercial offer. Their work was critical to our success"
Results:
Raised over 700,000$

Updated and improved visibility of the commercial offer

Implemented active analytics technology to predict financial data

Gave an unbiased objective third-party view of existing business and strategy
Business Model: B2B
Stage: Seed
Industry: AI, Machine Learning, Heavy Industry
Description:
AIman is a startup that helps Heavy industry companies to save millions of dollars using AI and machine learning.
Ed Gorskiy
Director at AIman
AIMan
Using artificial intelligence and machine learning technologies to improve the performance of large machine enterprises.
The competitive advantage: No full analogues that provide the same services.


AIman Case Study:
The project needed marketing consulting along with predictive analytics

Engagement Description: "%name% and %name% are experts in both business and technology. The team at Smart Ventures knows how to boost sales productivity and create an agile commercial offer. Their work was critical to our success"
Results:
Raised over 700,000$

Updated and improved visibility of the commercial offer

Implemented active analytics technology to predict financial data

Gave an unbiased objective third-party view of existing business and strategy
Business Model: B2B
Stage: Seed
Industry: AI, Machine Learning, Heavy Industry
Description:
AIman is a startup that helps Heavy industry companies to save millions of dollars using AI and machine learning.
Ed Gorskiy
Director at AIman
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