How to launch a successful pilot, even if your idea does not work
You have an idea for a new product or service, you know your target market and think that you have a firm offer that has stickiness. To prove that you are right, you need to launch a pilot.

Pilots are a great way to test your new idea without breaking the bank or investing in an idea that has not been proven. However, there are many pilots who were wrongly executed. Many of them are poorly organized or do not prove anything because the goal gates were continually moving. Others fail because people disagree with what they tested.

How do you provide yourself with a successful pilot?

Determine what you are testing and what not

It depends on your area, but it's worth recording and agreeing on your team exactly what you want to check. This may be due to how well the offer reaches the users or how the service works from start to finish. It is also wise to determine that you are not testing.

Make sure you have a set of results and success indicators. It is a good idea to embed this in a simple toolbar so that you can control it during the entire pilot period.

If you are testing an application, make sure you track its usage, not just downloads. Downloads are conceited metrics that don't tell you how sticky a product or service can be in the future.

Be prepared to do some quality research along with estimates of the data you might be doing. Communication with users will help to reveal a lot of hidden information about how well your pilot works.

2. Remember MVPS

Think of a minimum viable product/service. Your pilot should consider operations, backends, and areas such as customer support.

3. Give time

You must give your pilot time to conduct rigorous testing. Anything shorter than three months will not do this. A suitable period is from 3 to 6 months, but it depends on what your offer is. Have a specific time frame for the pilot to come to an end. This cut-off date helps ensure that your pilot doesn't just sneak up, infinitely swallowing money.

4. Do not move the message target

When you are in pilot mode, avoid the temptation to change design elements during the experiment. This may be tempting, but doing so removes the pilot's control and complicates the conclusion of any actual knowledge.

5. However, be prepared to stop if necessary

Perhaps you are out of luck, and your pilot may harm your business or point out obvious mistakes. If so, do not pull on the cork. Be prepared to stop the pilot and report the reasons for the decision. It is better to stop, view, and possibly restart than to continue to support the pilot who is heading for the crash.

6. Be alright with failure

Start with optimism and a positive attitude, but do not dazzle yourself with the fact that, in reality, your pilot may be unsuccessful. Make sure you work for a company that accepts failure as part of the training. Sometimes a pilot's negligence may be related to those who lead it but does not take a role in a company where pilot's failures are often unfairly attributed to individuals. For every successful pilot, there are ten unsuccessful.

7. Gain the knowledge and extrapolate if your pilot has been to scale

Pilot project reporting is excellent, but stakeholders, and especially investors, will want to know what the lessons tell you about the scale. A pilot can work with a small group of users, but how will it work with 500,000 or 1,200,000? You also need to evaluate how your support team or internal activities team can evolve or change in scale. This is very important if you want to say that the idea has legs.

Just remember that although the pilot may not look like a scalable bet, not everything is lost. Most pilot-scale challenges can be overcome by focusing on technology and operations. Thinking about your pilot on a scale will help you avoid the common mistake of throwing blood and money (people and money) on an offer to make it work.

8. Run the A/B test series

Your pilot is a chance to try and experiment; therefore, do not waste it. Whenever possible, conduct A/B tests on specific aspects of the product and service that will help speed up your training. It will also contribute to better decision making when considering scaling.


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